Sam Luetters

Operator · Builder

Sam Luetters

Operator and builder. I help companies put AI to work inside real operations. CEO of Komod.ai.

Most companies treat AI as something to buy. I treat it as a practice: change the team, the process and the infrastructure together with the technology, so the work itself changes. I do that for owners and operators through St Lue, and I am doing it to the back office of commercial real estate with Komod.ai.

Read the thesis Systems I built

Month-end close

  1. reading leasesok
  2. matching invoicesok
  3. reconciling bank linesok
  4. tying every number to sourceok
  5. loadingsam

Point of view

Read the thesis

What I believe about how AI is changing work, and what I am doing about each one.

  1. Artificial Intelligence is a purchase. Organic Intelligence is a practice.

    DoingSt Lue

  2. What does not compound gets cut.

    DoingThe Luetenant

  3. The back office is where AI pays first.

    DoingKomod.ai

  4. Replace the work, not the judgment.

    DoingKomod.ai

  5. Trust is earned by tracing every number to its source.

    DoingKomod.ai

  6. Small teams with agent fleets will outbuild large departments.

    DoingAgent operations

  7. The technology will keep moving. Your business has to move with it.

    DoingSt Lue

  8. Read the full thesis

    Each conviction, in full, with the work behind it

Systems I built

All systems

I design and build the tools I run on. A few of them:

  1. Komod.ai

    Product design and direction

    Product design and direction for an AI platform that closes the monthly books for commercial real estate owners. Designed the controller’s approval flow, the owner portal and the close screens. Onboarding its first paying customer.

    • Approval flow
    • Owner portal
    • Close screens

  2. Agent operations

    Komod.ai, with the team

    A fleet of AI coding agents running in parallel across build servers, every change reviewed by a separate AI auditor before release, plus AI agents that run operations reporting and go-to-market.

    • Parallel coding agents
    • AI review before release
    • Ops and GTM agents

  3. The Luetenant

    Personal operating agent

    A Claude Code agent running on my Mac. It reads my messages, call transcripts, mail and calendar, keeps two sales pipelines current, writes my day, and reports one number: live conversations against a target of ten.

    • Claude Code
    • macOS
    • Messages
    • Mail
    • Calendar

  4. Visibility Engine

    A deployed tool that builds live AI-visibility pages for prospects, brand by brand.

    • Vercel

Field notes

All notes

No. 1

The real estate back office is still a spreadsheet

Commercial owners lose money between the lease and the ledger. Rent escalations get missed. Expense pass-throughs go unbilled. The close is done by hand. Software that “helps” does not fix it. The work itself has to get done, with every number traced to its source and a person approving the money.

Read the note

Now

komod.ai

Komod.ai

Komod closes the monthly books for commercial real estate owners.

It reads leases, invoices and bank statements. It reconciles every line. It prepares the close for a person to approve, and every number ties back to its source document. Property managers manage the properties. Komod handles the paperwork.

Komod started as a St Lue engagement. We are onboarding our first paying commercial real estate customer.

  1. ReadLeases, invoices, bank statements
  2. ReconcileEvery line
  3. PrepareThe close, tied to source
  4. ApproveA person signs off
  • RoleCo-founder & CEO, full time since October 2026
  • IncorporatedSeptember 2026, Delaware
  • StatusOnboarding our first paying customer
Visit komod.ai

Track record

Full work history

I have spent my career building the systems that make companies sell, bill and report. I built Wayfair’s B2B sales organization from zero and led the Salesforce transformation for its commercial org. At Glowforge I put AI into a working sales team and rebuilt revenue operations around it. Now I run Komod.ai, which closes the monthly books for commercial real estate owners.

  1. Komod.aiAI that closes the monthly books for commercial real estate owners. Co-founder & CEO 2026 – Now
  2. St LueGo-to-market, selling and back-office systems for owners and operators. Founder 2023 – Now
  3. GlowforgePut AI into a working sales team and rebuilt revenue operations around it. Head of Sales & Director of Revenue 2024 – 2026
  4. Wayfair / CastleGateBuilt the B2B sales organization from zero. Led the Salesforce transformation. Senior Manager & Head of Sales 2020 – 2024